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Encyclopedia of Chemical Biology

Wiley reference guide searchable by article keyword (topic) or article title; purchased 2012. More info...


adspender

Ad$pender

Content type: Advertising expenditure data. Description: Monitor advertising expenditures for 4+ million brands across 18 media. View detailed expenditure information by category, parent company, subsidiary and brand. Rank top spenders. More info...


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Wiley Online Library

Journals and Reference Works published by John Wiley. More info...


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ProQuest Social Science Journals

Citations and some full text for a diverse collection of journals, some 1920's-present. More info...


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RKMA e-books

Content type: Market research e-books.  Description: Ten in-depth market research yearbooks from publisher Richard K. Miller Associates. Analyze B-to-B and B-to-C markets - entertainment, media, advertising, healthcare, food & beverage, restaurants, sports, travel & tourism.  Convenient full-book output in PDF format. More info...


GreyHouse

Directory of Venture Capital & Private Equity Firms

Content type: Company directory. Description: Current, comprehensive listing of US/Canadian venture capital and private equity firms - 3,000 firms, 1,000 branches, 12,000 partners, plus 15,000 portfolio companies. Sample pages. More info...


simplymap

SimplyAnalytics Limited to 5 users at a time! Special Login required

Content type:  Mapping and data analysis application.  Description: SimplyMap provides users with over 70,000 variables related to demographics, marketing, product usage, points-of-interest, consumer behavior and lifestyle segmentation for the United States at all levels of geography (States, Congressional Districts, Counties,... More info...


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Mintel Trends

Content type: Consumer trend-spotting reports. Description: Mintel Trends is a global trends tool that provides strategic, evidence-backed insights on today’s consumer. Each trend report analyzes changes in culture, society, brands and markets.  UMass students use Mintel Trends to understand consumer... More info...


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Masha Rudman Collection

The Masha Kabakow Rudman Children's Literature Collection (located on the 21st floor of the W.E.B. Du Bois Library) comprises two subcollections: 1) professional literature represented by scholarly studies and textbooks and 2) children's literature in many genres More info...


websiteaerialUMass195183

Aerial Photo Collection On Campus Use Only

The Map Collection contains an extensive aerial photograph collection of Massachusetts and the Connecticut River Valley which was transferred from the Department of Natural Resource Conservation, formerly the Department of Forestry and Wildlife Management at UMass Amherst.  The estimated 24,000... More info...


gale

Seventeenth-Eighteenth Century Burney Collection Newspapers

English newspapers, broadsides and pamphlets 1620's-1790's, all topics, in searchable full text. More info...


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Statistical Abstract (ProQuest)

Statistics from U.S. agencies on population, society, trade, the government, and much more, 2013-present. This for-profit version continues Statistical Abstract of the United States, 1878-2012. More info...


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Library Information Science and Technology Abstracts

Indexes 600 library science journals, some back to the mid 1960's. Provides abstracts for most articles. More info...


scifinder

Chemical Abstracts via SciFinder Special Login required

Chemical Abstracts Service (CAS) databases of chemistry and related scientific fields. Mid 1800's to present. To use SciFinder, you MUST create an account. More info...


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Music Online: American Music

68,000 tracks of historical recordings of jazz, blues, gospel and other genres, 1890's-1970's. More info...


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