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New England Post-War Marketing

New England Post-War Marketing

New England Post-War Marketing Plans Collection, 1937-1950.
1 box (0.25 linear feet).

Includes reports, addresses, articles, proposals, memos, and correspondence regarding post-war marketing plans in New England for agricultural products in general, and for dairy products in particular, including the Every Other Day Milk Delivery campaign.

Subjects
  • Agriculture--Economic aspects--New England--20th century
  • Dairy products--New England--Marketing--History--20th century
  • Farm produce--New England--Marketing--History--20th century
  • New England--Economic conditions--20th century
Call no.: MS 083
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Foucher, Lynnette E.

Lynnette E. Foucher Cookbook Collection, 1902-2000.
429 items (8 linear feet).

1929 cookbook
1929 cookbook

Assembled by Lynnette E. Foucher, this collection consists chiefly of cookbooks produced by food companies between the 1920s-1970s. These cookbooks reflect the changing role of women in the home as well as new food trends and innovative technology. Taken together, the collection offers a glimpse into the way meal preparation changed in the U.S. during the second half of the twentieth century and how this change transformed the way we eat today.

Subjects
  • Convenience foods--United States--History--20th century
  • Cooking, American--History--20th century
  • Cooking--Social aspects
  • Diet--United States--History
  • Food--Social aspects
  • Women consumers--United States--History
  • Women in advertising--United States--History
Contributors
  • Foucher, Lynette E
Types of material
  • Cookbooks
Call no.: MS 684
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New England Research Council on Marketing and Food Supply

New England Research Council on Marketing and Food Supply Records, 1922-1955.
3 boxes (1.25 linear feet).

The New England Research Council on Marketing and Food Supply was established after a 1922 meeting in which Lloyd Tenny of the Agricultural Economics Bureau disclosed that federal money was available for research in marketing. He requested that an advisory council be organized to prevent the duplication of research. The group’s charge was to stimulate and coordinate the studies of economic problems connected with the supply of foods and other agricultural products of New England. Membership of the council was comprised of representatives from institutions and agencies actively involved in prosecuting such economic studies. A number of faculty at the Massachusetts Agricultural College helped to shape the council in its early years, including Kenyon Butterfield and Alexander Cance. The council dissolved in 1955, and the New England Agricultural Economics Council was formed in its place.

The collection contains the records of the NERC from its formation in 1922 until its dissolution in 1955. Included are the council’s constitution adopted in 1922 and unaltered throughout the life of the organization, proceedings of annual meetings, publications, and reports on such topics as milk marketing and fruit and vegetable marketing.

Subjects
  • Agricultural economics--New England
  • Dairy products--Marketing--New England
  • Food industry and trade--New England
  • Food--Marketing--New England
Contributors
  • Butterfield, Kenyon L. (Kenyon Leech), 1868-1935
  • Cance, Alexander E
  • New England Research Council on Marketing and Food Supply
Call no.: MS 028

New England Agricultural Economics Council

New England Agricultural Economics Council Records, 1955-1966.
1 box (0.5 linear feet).

NEAEC was formed in 1955 after the dissolution of the New England Research Council on Marketing and Food Supply, in order to promote education and research on economics and the social problems relating to the production, marketing, and consumption of agricultural products.

The NEAEC Records include correspondence, minutes and proceedings, organizational and financial records, and newsletters.

Subjects
  • Agricultural economics--New England
  • Dairy products--Marketing--New England
  • Food industry and trade--New England
  • Food--Marketing--New England
Contributors
  • New England Agricultural Economics Council
Call no.: MS 031

Rodney Hunt Company

Rodney Hunt Company Records, ca.1850-1987 (Bulk: 1862-1943).
316 boxes, 150 vols. (158 linear feet).

The Rodney Hunt Company Records document the operation of one of the region’s major producers of textile machinery, water wheels, turbines, and other specialty industrial products. Founded in Orange, Massachusetts, in 1840, the company was incorporated in 1873. Still an active concern, it continues to sell its products in international markets.

Due to a fire in 1882, and several floods, relatively few early records of the Rodney Hunt Company survive, but from the time of its incorporation in 1873, documentation improves, with nearly complete coverage from the period 1883–1914. The collection provides an excellent introduction to the history of technology and industry in 19th- and 20th-century Massachusetts. Of particular note is the incoming correspondence from 1876 to 1903, which is nearly complete. Other materials include company histories, correspondence, board minutes, blueprints, installation drawings, sketchbook drawings, patents, payroll ledgers, account books, price lists, sales books, brochures, catalogs, newsletters, subject files and photographs.

Subjects
  • Orange (Mass.)--Economic conditions
  • Textile industry--Massachusetts
  • Turbines--Design and construction
  • Waterwheels
Contributors
  • Rodney Hunt Company
Types of material
  • Account books
Call no.: MS 105
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Topol, Sidney

Sidney Topol Papers, 1944-1997.
52 boxes (78 linear feet).

Sidney Topol
Sidney Topol

An innovator and entrepreneur, Sidney Topol was a contributor to several key developments in the telecommunications industries in the latter half of the twentieth century. A graduate of the University of Massachusetts (1947) and an engineer and executive at Raytheon and later Scientific-Atlanta, Topol’s expertise in microwave systems led to the development of the first effective portable television relay links, allowing broadcasts from even remote areas, and his foray into satellite technologies in the 1960s provided the foundation for building the emerging cable television industry, permitting the transmission of transoceanic television broadcasts. Since retiring in the early 1990s, Topol has been engaged in philanthropic work, contributing to the educational and cultural life in Boston and Atlanta.

The product of a pioneer in the telecommunications and satellite industries and philanthropist, this collection contains a rich body of correspondence and speeches, engineering notebooks, reports, product brochures, and photographs documenting Sidney Topol’s forty year career as an engineer and executive. The collection offers a valuable record of Topol’s role in the growth of both corporations, augmented by a suite of materials stemming from Topol’s tenure as Chair of the Electronic Industries Association Advanced Television Committee (ATV) in the 1980s and his service as Co-Chair of a major conference on Competitiveness held by the Carter Center in 1988.

Subjects
  • Boston (Mass.)--Social conditions--20th century
  • Cable television
  • Electronic Industries Association
  • Raytheon Company
  • Scientific-Atlanta
Contributors
  • Topol, Sidney
Call no.: MS 374
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Regional Dairy Marketing Program

Regional Dairy Marketing Program Records, 1946-1960.
2 boxes (0.75 linear feet).

Founded in the 1940s, the Northeast Dairy Conference was “an association of more than 40 organizations of dairy farmers in thirteen states from Maine to West Virginia”. Its members, ranged from individual farmers and cooperatives to the Department of Agriculture and “state … Milk Control Boards.” “Hundreds of dairy plants and … thousands of workers” depending on them, the NDC devised numerous strategies to ensure the success of the “principle agricultural industry in the Northeast.” The Northeast Dairy Conference acted as “an agency of contact” for the dairy industry, a liaison between farmers and markets, state and federal departments. The most influential of the NDC strategies were its Cooperative Regional Projects. Funded by various state grants, the projects studied changing market patterns, production and consumption levels, as well as the worth of “non-fluid” milk.

The Regional Dairy Marketing Program collection contains meeting proceedings, annuals reports, research project statements, and detailed accounts of the Northeast Dairy Conference’s Cooperative Regional Projects from 1946 to 1960.

Subjects
  • Dairy products industry--New England--Marketing--History--20th century
Contributors
  • Northeast Dairy Conference
Call no.: MS 070

History and Mission

Mission

Cattle judging at Mass. Agricultural College
Judging cattle at Mass. Agricultural College

To preserve a robust record of social experience and the ideas and activities of past and present generations, the Department of Special Collections and University Archives collects, curates, preserves, and provides access to the broad record of social change in America, innovation and entrepreneurship, the people of New England, and the University of Massachusetts Amherst community.

Regardless of the format of the original material, the staff in SCUA seek to provide free and unfettered access to our collections for all who wish to use them, using the highest professional standards and practices and the best technology available.

Department history

African dancers
African dancers
From the Horace Mann Bond Papers

In 1931, nearly half a century after Librarian Henry Hill Goodell first authorized the permanent retention of the official records of Massachusetts Agricultural College, the Library established a College History Collection. Documenting the activities of the administration and faculty and the life of its students, this collection grew steadily, until in 1953, the Library dedicated a room named in honor of Dean William L. Machmer to serve as the first true home of the University Archives.

The timing of Goodell’s proposal to preserve the College archives coincided roughly with the Library’s first efforts to assemble a collection of rare books to support its educational mission. Although the campus had no separate library building until 1885, the College accepted several significant gifts of books, beginning as early as 1868, when the apiarist and state Adjutant General Henry K. Oliver donated twenty scarce volumes on bee culture, followed by other donations of important works in agriculture, history, and science. By the time the library published its first catalogue in 1875, rare books were a small, but distinctive part of the collections. Among the Library’s earliest acquisitions were the first London edition of William Bartram’s Travels Through North and South Carolina (1792), François Augier de Marigny’s The History of the Arabians (London, 1758), and two early bee manuals by John Keys, The Practical Bee-Master (London, 1780) and The Antient Bee-Master’s Farewell (London, 1796) — both courtesy of Oliver. All remain part of the collections today.

David Axelrod, Class of 1965
David B. Axelrod, ca.1980
Class of 1965, poet, author of
The Man who Fell in Love
with His Chicken
(1980)

From its initial focus on agriculture, horticulture, and the natural sciences, the Library soon extended its collections to encompass the history and culture of New England. With the acquisition of the records of the Valley Peace Center and the papers of ethnographer Jozef Obrebski in 1973, the Library began to acquire collections of personal papers and organizational records of historical significance. The rare book and manuscript collections were combined administratively with the University Archives in the early 1990s to form the current Department of Special Collections and University Archives. Today, SCUA oversees a growing research collection of primary materials that includes rare books and manuscripts, historic maps, photographs, prints, and the official records of the campus at UMass Amherst.

Regional history

Two girls in carriage, Quabbin region, ca.1910
Two girls in carriage, Quabbin region, ca.1910

As one of the main repositories documenting the history of western Massachusetts and New England, the Department of Special Collections and University Archives collects primary materials relating to the political, cultural, economic, and intellectual life of our region, and the lives and experiences of its residents.

Concentrated in the nineteenth and twentieth centuries, the collections in SCUA touch on many aspects of the history of the region with developing depth in immigration, labor, work, and industry, social change and movements for social change, and literature and the arts. Among the more valuable collections for the political history of the region is the papers of Silvio O. Conte, Republican congressman from the First District of Massachusetts from 1959-1991. A member of the House Appropriations Committee (and its ranking minority member from 1979-1991), Conte is particularly remembered for his work in Health and Human Services, education, and the environment. SCUA also holds collections for state representatives John Haigis and Maurice Donahue, as well as other figures involved in political life in the Commonwealth.

Although the Department holds materials relating to individual communities in western Massachusetts, the history of the Quabbin watershed is a particular focal point. SCUA collects books printed in the Quabbin region and more generally, in rural New England prior to 1900, as well as manuscript, printed, and photographic collections relating to Quabbin towns.

Significant collections

  • Business and industry
    • In addition to collections relating to organized labor and the labor movement, SCUA attempts to document the experience of work and the business community to provide a rounded understanding of work life in New England. For a more complete listing, see our guide for Labor, Work, and Industry.
  • Civic organizations and charities
    • Collections ranging from the records of charitable organizations that provide social services to groups that foster civic engagement and social justice, benevolent and ethnic self-help societies, to organizations that support social and professional communities.
  • Family history
    • SCUA has a strong interest in “family collections,” typically collections that include correspondence, photograph albums, family and farm accounts, and other materials that reveal the every day lives of New Englanders. Researchers on family life and genealogy should note that many collections indexed under other subjects contain personal and family information of some importance. Our printed materials collections include many local and county histories, genealogies, and other resources which may be useful for understanding family life.
  • Immigration, demography, and ethnicity
  • Medical history
    • Collections include daybooks and medical accounts of physicians, primarily from the nineteenth century, personal papers of physicians, and some materials on public health policy.
  • Military history
    • Although SCUA has scattered holdings relating to earlier wars, the department houses interesting materials relating to World War II and the War in Vietnam, with the latter concentrated on the antiwar movement.
  • Political life and culture
    • The distinctive political culture of Massachusetts and formal and informal political activity in the Commonwealth. Although the collections extend back into the nineteenth century, our focus is primarily on the post-World War II period.
  • Printing in rural Massachusetts
    • SCUA collects books, broadsides, and other materials printed in rural New England prior to 1900. The collections include a growing collection for the printers in the Quabbin region, Solomon and John Howes, but also includes works printed in small towns throughout Berkshire, Hampshire, Hamden, and Franklin Counties.
  • Quabbin Regional collections
    • Collections relating to all aspects of life and the legacy of the four towns inundated by the Quabbin Reservoir: Dana, Greenwich, Enfield, and Prescott, as well as surrounding communities such as New Salem, Petersham, and Wendell. In our rare books holdings, we have a number of works printed in Enfield or Greenwich, mostly by Solomon and John Howe.
  • Religious life
    • Our efforts to document the spiritual lives and religious commitments of New Englanders has resulted in a number of manuscript and archival collections. Our social change holdings include a number of collections on spiritually-motivated social reform, and our rare book holdings include hundreds of published sermons and other printed materials relating to religious life in the region.
  • New England regional history

Linguistic Atlas of New England

Linguistic Atlas of New England Records, 1931-1972.
40 boxes (19.75 linear feet).

The Linguistic Atlas of New England project, begun in 1889 and published 1939-1943, documented two major dialect areas of New England, which are related to the history of the settling and dispersal of European settlers in New England with successive waves of immigration.

The collection contains handwritten transcription sheets (carbon copies) in the International Phonetic Alphabet, with some explanatory comments in longhand. Drawn from over 400 interviews conducted by linguists in communities throughout New England in the 1930s, these records document the geographic distribution of variant pronunciations and usages of spoken English. The material, taken from fieldworkers’ notebooks (1931-1933), is arranged by community, then by informant, and also includes audiotapes of follow-up interviews (1934); phonological analyses of informants’ speech; character sketches of informants by fieldworkers; fieldworkers’ blank notebook; and mimeograph word index to the atlas (1948).

Subjects
  • English language--Dialects--New England
Contributors
  • Linguistic Atlas of New England
Call no.: MS 330
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Special Collections & University Archives : UMass Amherst Libraries