Advertising and marketing books to borrow are located on the 17th floor of the Du Bois Library. Use the Library Catalog to locate books by subject, or try these direct links to major subject headings.

• Advertising Agencies
• Advertising Costs
• Advertising Direct Mail
• Adverting Media Planning
• Sales Promotion

Advertising Costs - Print and Broadcast Media

• Broadcasting & Cable Yearbook. Profiles all U.S. radio, television, and cable stations. Contains FCC regulations and advertising service providers. Location: Du Bois Reference Desk, Ref. HF6146.T42.B72.
• SRDS Business Publication Advertising Source. Advertising rates for business, trade, and technical periodicals. Market statistics in front section. Location: Du Bois Reference Collection, Ref. HF5905.S723.
• SRDS Canadian Advertising Rates & Data. Advertising rates for Canadian print and broadcast media. Location: Du Bois Reference Collection, Ref. HF5808.C3.C35.
• SRDS Community Publication Advertising Source. Advertising rates for shopping guides and weekly newspapers. Location: Du Bois Reference Collection, Ref. HF5905.S78.
• SRDS Consumer Magazine Advertising Source. Advertising rates for U.S. and international consumer magazines. Location: Du Bois Reference Collection, Ref. HF5905.S725.
• SRDS Direct Market List Source. Profiles 50,000 mailing list providers. Entries include list description, rates, list source, and use restrictions. Location: Du Bois Reference Collection, Ref. HF5861.S72.
• SRDS Newspaper Advertising Source. Advertising rates for daily newspapers. Includes college and religious newspapers. Market statistics in front. Location: Du Bois Reference Collection, Ref. HF5905.S73.
• SRDS Radio Advertising Source. Profiles AM/FM stations and radio networks. Lists format, audience profile, key contacts, special programming. Location: Du Bois Reference Collection, Ref. HF5905.S735.

  Advertising Expenditures

• LNA Ad $ Summary. Lists total advertising expenditure alphabetically by brand name. Includes expenditure rankings by company, industry, and media category. Location: Du Bois Reference Desk, Ref. HF5801.A1
• Advertising Red Books - Advertisers. Describes 25,000 U.S. companies that advertise nationally. Lists ad agency and ad expenditures. Location: Du Bois Reference Collection, Ref. HF5805.S72.
• Advertising Red Books - Agencies. Essential facts about advertising agencies and their branches. Includes agency rankings in the front section. Location: Du Bois Reference Collection, Ref. HF5805.S7.
  

Search journal databases to locate articles and case studies about company advertising campaigns, strategy, and trends. Search TableBase for advertising and market share tables.

• ABI/INFORM Global. Primary coverage of academic business journals. 1971 to present.
• Business & Company Resource Center. Integrated content - journals, reports, statistics. 1980 to present.
• General BusinessFile ASAP. Focus on trade journals and regional business magazines. 1980 to present.
• ISI Emerging Markets. News and reports from 35 emerging market countries. Early 1990s to present.
• LexisNexis Academic. Daily newspapers, trade journals, newsletters, broadcast transcripts. 1980 to present.
• NewsBank. Four Massachusetts daily newspapers from Boston, Worcester, Springfield. 1980's to present.
• TableBase. Data tables from journals, statistical annuals, trade associations, and government documents.
• Wall Street Journal (current). U.S. leading financial newspaper, cover to cover. 1985 to present.
• Wall Street Journal Archive. Full text/full image of WSJ from 1889-1985. Includes ads & photos.