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Library
Business Resources
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BUSINESS
TOPIC GUIDES
Country Market Research
Use this guide to locate
Library resources on consumer markets worldwide. Books, databases, and websites
are listed. For help, contact Mike Davis,
Business Librarian, jmdavis@library.umass.edu.
Books
to Borrow l Reference
Books l Library
Databases l Internet
Websites
Books
to Borrow.
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Books to borrow are
located on the 17th and 18th floors of the W.E.B. Du Bois Library. Use
the Library Catalog to
locate books. Below are direct links to sample subject headings.
Reference
Books
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- Consumer
Asia. Reference Desk, Ref. HC411.C66 2004.
- Consumer
Eastern Europe.
Reference Desk, Ref. HC244.Z9.C6138 2003-04.
- Consumer
Europe.
Reference Desk, Ref. HC244.Z9.C6138 2003-04
- Consumer
Latin America.
Reference Desk, Ref. HC130.C6.C67 2004.
- Consumer
Middle East. Reference Desk, Ref. HC415.15.Z9.C616 2004.
- European
Marketing Data and Statistics. Reference Desk, Ref. HA1107.E87.
- International
Marketing Data and Statistics. Reference Desk, Ref. HA42.I56
1995.
- World
Consumer Lifestyle Databook: Key Trends. Reference Desk,
Ref. HF5415.32.W67.
Library
Databases
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Note:
To locate articles on foreign consumer markets, select a database from
the guide to Articles
and Journals.
ISI
Emerging Markets
News, company and industry reports, macroeconomic statistics and
forecasts from emerging market countries in Asia, Latin America, and Central
and Eastern Europe. For industry and market profiles, click the Industry
tab.
EIU
Country Reports
In-depth reports on the latest economic, political, and market
conditions in countries worldwide. Each report provides a political and
economic outlook for the next 12-18 months.
MarketResearch.com
Academic
Full-text market research reports, many with global coverage. Industries
covered include business services, consumer goods, food and beverage,
heavy industry, life sciences, technology and media.
Mintel
Online
Mintel delivers 750
U.S. and international market reports. The collection covers retailing,
healthcare, technology, and tourism markets worldwide. Each report describes
market drivers, market size and trends, market segmentation, supply structure,
advertising, retail distribution, consumer profile, and market forecast.
STAT-USA
U.S. Department of Commerce database includes export reports,
guides, and data from 15 government agencies. Includes the International
Market Insight Reports, Best Market Reports, and the Country Commercial
Guides. From the opening screen, click GLOBUS & NTDB, then
select reports under Market and Country Research.
Internet
Websites
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