BUSINESS RESEARCH GUIDE
Business Cultures, Customs, & Etiquette

This library guide helps students understand business cultures worldwide. The guide has three parts: 1) information types available; 2) step-by-step search instructions; and 3) links to the best library resources. For help with business culture research, contact J. Michael Davis, Business Librarian.

Note to students in Professor Cruise's SOM 310 class. For additional in-person or email support, contact Mike Davis at jmdavis@library.umass.edu, 413.545.6822.

Step-by Step Search Instructions - Analyze a Country's Business Culture:

	Get a Country Culture Overview Go to International Business Etiquette database - select region: Europe I Asia/Pacific Rim I Latin America. Note: Click View this Book. Select a country. Click the NEXT button to move from page to page.
	Retrieve Current Articles about your Country Go to the business journal database called Business Source Premier. Suggested search format: business etiquette and country name, e.g., Business Etiquette and China. More journal databases here.
	Select Additional Library Resources Supplement your findings with the additional library resources listed below - country reports, e-books, journal articles, reference books, books to borrow.

Top Library Resources:

EIU Country Reports
Latest economic, political, and market conditions in countries worldwide, from the publisher of the Economist. Includes 12-18 month country forecast. Key Content: Business risk analysis for international business development.

Mergent Online
Select a country from the Country Profile drop-down menu. Reports provide basic facts: history, geography, population, government, economy.

Business Source Premier
Click Country Reports in the right column. Reports from Datamonitor, Countrywatch, Icon Group and others.

Countries and their Cultures
Focus on cultures and countries around the world, including demographic, historical, cultural, economic, religious, and political information.

International Business Etiquette - Asia & Pacific Rim
Business culture do's and taboos for 13 Asia and Pacific countries. Coverage includes business attire, punctuality, dining out, conversation, meeting manners, gift giving, and attitudes towards women in business.

International Business Etiquette - Europe
Business culture do's and taboos for 25 European countries. Coverage includes business attire, punctuality, dining out, conversation, meeting manners, gift giving, and attitudes towards women in business.

International Business Etiquette - Latin America
Business culture do's and taboos for 14 countries. Coverage includes business attire, punctuality, dining out, conversation, meeting manners, gift giving, and attitudes towards women in business.

Start journal research with the world's largest business journal database - Business Source Premier. For precise searching, use this search format: business etiquette and china. For more journal databases, go to the Guide to Journals and Articles.

Reference books are located in the Reference Department, Learning Commons, DuBois Library. Note: Start with Craighead's International Business & Travel Guide: DuBois Library reference - call # Ref. HF5549.5.E45D56.

Craighead's International Business, Travel, and Relocation Guide. Call # Ref. HF5549.5.E45D56.

Do's and Taboos around the World for Women in Business. Call # Ref. G156.5.B86.D67.

Do's and Taboos of International Trade. Call # Ref. HF1379.A96.

Dun & Bradstreet's Guide to Doing Business around the World. Call # Ref. HF1416.M78.

Exporters' Encyclopedia. Call # Ref. HF3011.E9.

Global Road Warrior: International Business Communicator and Traveler. Call # Ref. G156.5.B86.G56.

Worldmark Encyclopedia of Cultures and Daily Life. Call # Ref. GN333.W67.

To locate books to borrow on business culture, go to the UMass Library Catalog. Select "Subject beings with" from the search menu. In the search box, type Business Etiquette.