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Library
Business Resources
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BUSINESS
TOPIC GUIDES
Market Research - Reports, Demographics, Lifestyles
Use this guide to locate
current reports, articles, and data on consumer markets worldwide. Top
internet sites include American
Factfinder and Commonwealth
Communities. For help with market research, contact Mike
Davis, Business Librarian, jmdavis@library.umass.edu.
Market report databases
are a recent addition to the Library's business collection. Market reports
provide data on market drivers, market size and trends, market segmentation,
distribution, and consumer behavior.
Marketresearch.Com
Academic
Marketresearch.Com Academic provides several thousand market reports -
focusing on manufacturing, computers, demographics, electronics, financial
services, food, healthcare, pharmaceuticals, retailing, services, and
telecom.
Mintel
Reports
Mintel provides 750
current U.S. and international market reports. The collection focuses
on retail markets, healthcare, technology, and tourism markets worldwide.
Datamonitor
Industry Market Research
Worldwide consumer market reports. Access:
Part of the Business & Company Resource Center (BCRC). Go to BCRC,
click Advanced Search. Select "Sources" from the drop-down
menu and type Datamonitor in the search box.
Market researchers
should also review trade journal articles for current information about
consumer and business markets. Use articles for in-depth market analysis
or to bring your market research up to date.
| Top
25 Marketing Reference Books |
Note:
Reference
books are held in the Reference Collection or at the Reference Desk,
Main Floor, W.E.B. DuBois Library.
- American
Generations.
Data
on five American generations. Ref. HC110.C6.M545.
- American
Marketplace. Data on American spending patterns.
Ref. HB848.O34.
- American
Men - Who They Are, How They Live. Mens' attitudes and lifestyles.
Ref. HQ1090.3.A457.
- American
Women - Who They Are, How They Live.
Womens'
attitudes and lifestyles. Ref. HQ1421.A486.
- The
Baby Boom: Americans aged 35-54. Profile Americans born between
1946-1964. Ref. HC110.C6.R87.
- Best
Customers. Identify
best customers for 300 product and services. Ref. HC79.C6.R87.
- Consumer
Asia. Ref. HC411.C66 2004.
- Consumer
Eastern Europe.
Ref. HC244.Z9.C6138 2003-04.
- Consumer
Europe.
Ref. HC244.Z9.C6138 2003-04
- Consumer
Latin America.
Ref. HC130.C6.C67 2004.
- Consumer
Middle East.
Ref. HC415.15.Z9.C616 2004.
- Consumer USA.
Ref. HC101.C744 2004.
- County
and City Extra. Profile every state, county, metropolitan
area, and city. Ref. HA203.C68.
- Demographics
USA.
Demographics and spending for every U.S. county. Ref. HC110.C6.S852.
- European
Marketing Data and Statistics. Compendium
of current market statistics. Ref.
HA42.I56.
- Editor
& Publisher Market Guide.
Data on 1,600 U.S. cities with daily newspapers. Ref. HF5905.E38.
- Generation
X: The Young Adult Market.
Ref.
HC110.C6.M544.
- Household
Spending. Data on American spending patterns. Ref. HC110.C6.O34.
- International
Marketing Data and Statistics.
Ref. HA42.I56.
- Lifestyle
Market Analyst. U.S.
metro area lifestyle profiles. 68 lifestyle categories Ref. HF5415.33.U6.L54.
- Marketing
to American Latinos. Facts and figures about the U.S. Hispanic
market. Ref. HC110.C6.V35.
- Massachusetts
Municipal Profiles. Profiles of every city and town in Massachusetts.
Ref. HA431.M37.
- The
Millennials - Americans under Age 25. Ref.
HQ796.M55.
- Racial
and Ethnic Diversity. Market profiles U.S. racial and ethnic
groups. Ref. E184.A1.R78.
- Sourcebook
of ZIP Code Demographics. Profiles of every U.S. residential
ZIP code. Ref. HA203.S66.
- Survey
of Buying Power.
Buying
Power Index ranks markets by consumer demand. Ref. HC110.C6.S85
- World
Consumer Lifestyle Databook. Lifestyle data on consumers
in 71 countries. Ref. HF5415.32.W67.
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