This guide helps MKTG 422 students locate market information for the promotional campaign project. For help with Library research, contact Mike Davis at 545-6822 or send and email to jmdavis@library.umass.edu. The publication types are available online through library databases:

Market and Industry Reports
Market and Product News Articles
Company Reports for Competitor Analysis
Consumer Demographics Data
Consumer Lifestyles Data
Advertising Costs/Expenditures

Marketresearch.Com Academic
Market reports focusing on manufacturing, computers, demographics, electronics, financial services, food, healthcare, pharmaceuticals, retailing, services, and telecommunications.

Mintel Reports
Current U.S. and international market reports. The collection focuses on retail markets, healthcare, technology, leisure and tourism markets worldwide. Includes TTI Country Reports.

Faulkner Advisory on IT Studies: FAITS
Technology reports on IT infrastructure, telecommunications, wireless technology, data networking, convergence, security, enterprise systems, internet, and technology vendors. Includes tutorials, standards, and company profiles.

Forrester Research
Technology and market research reports. Focus on technology marketing to consumers. Reports written for decision-makers.

IBISWorld United States
Industry statistics, market characteristics, market segmentation, industry conditions, major players, market share, key success factors, performance analysis, and 5-year forecasts.

Use trade journals to conduct in-depth product research, or bring your research up to date. These databases provide full-text journals, magazines, and newspapers.

ABI/Inform Global
Academic and trade journals. Includes full-text business dissertations. Comprehensive coverage of scholarly business journals. 1971-.

Business Source Premier
Largest collection of scholarly and trade journals. Includes market, industry, and SWOT reports. 1965-.

LexisNexis Academic
U.S./foreign daily newspapers, journals, news wires, radio/TV transcripts, company reports, state/federal laws, court decisions.

Hoover's Company Profiles. Hoover's reports on more than 13,500 public and private companies, and includes lists of top competitor in each report. Hoover's is the best first place to look for competitor lists.

DataMonitor SWOT Reports
Business Source Premier - the largest business journal database in the world also includes company SWOT reports (strengths, weaknesses, opportunities, threats) from business publisher DataMonitor.

Mergent Online
Reports on 11,000 U.S. public companies and 17,000 non-U.S. companies. Includes SEC filings and annual reports to stockholders. Coverage: SEC filings from 1993 to present. Annual reports from 1997 to present.

Mintel Market Reports
Market reports on U.S. and international consumer markets. Information about market share leaders and their market strategy is found in the "Retail Distribution" section of each Mintel Reports.

Note: Many consumer demographic data sets are found in Reference Books. Reference books are located in the W.E.B. Du Bois Library reference collection.

• Best Customers: Demographics of Consumer Demand. Household spending data for 300 products and services. Identify best customers for each product. Location: Du Bois Reference Desk, Ref. HC79.C6.R87.
• Consumer USA. U.S. consumer market trends. Expenditure data on 320 consumer products. Location: Du Bois Reference Desk, Ref. HC101.C744 2004.
• County and City Extra. Statistical profiles for every state, county, metropolitan area, and congressional district. Location: Du Bois Reference Desk, Ref. HA203.C68.
• Demographics USA - County Edition. Demographic spending potential data for all U.S. counties. Location: Du Bois Reference Desk: Ref. HC110.C6.S852.
• Editor & Publisher Market Guide. Business and demographic data on 1,600 U.S. daily newspaper cities. Includes spending data and demographic trends. Location: Du Bois Reference Collection, Ref. HF5905.E38.
• Household Spending - Who Spends How Much on What. Comprehensive analysis of American spending patterns. Location: Du Bois Reference Desk, Ref. HC110.C6.O34.
• International Marketing Data and Statistics. Compendium of market and population statistics on countries in the Americas, Asia, Africa, and Oceania. Location: Du Bois Reference Desk, Ref. HA42.I56.
• Massachusetts Municipal Profiles. Economic and demographic profiles for every city and town in Massachusetts. Location: Du Bois Reference Desk, Ref. HA431.M37.
• Sourcebook of ZIP Code Demographics. Demographic profiles of 42,000 U.S. ZIP codes. Includes spending potential indices. Location: Du Bois Reference Desk, Ref. HA203.S66.
• Survey of Buying Power. Marketing statistics for states, counties, MSAs, and cities. Buying Power Index ranks markets by consumer demand. Location: Du Bois Library Reference Desk, Ref. HC110.C6.S85.

Consumer Demographics on the Internet

• American Factfinder. U.S. Department of Commerce statistics on population, housing, industry, and business. Includes the entire 2000 Census of Population and Housing.
• Commonwealth Communities. Comprehensive economic and population profiles of all 351 cities and towns in Massachusetts.

Consumer Lifestyles..

Consumer Lifestyles in Reference Books

Note: Many consumer lifestyle data sets are found in Reference Books. Reference books are located in the W.E.B. Du Bois Library reference collection.

• Lifestyle Market Analyst. Demographic and lifestyle profiles for 211 Designated Market Areas. Covers 68 lifestyle types including home life, investing and money, sports, hobbies, and high-tech activities. Location: Du Bois Reference Desk, Ref. HF5415.33.U6.L54.
• American Generations. Demographic and lifestyle analysis of five American generations. Location: Du Bois Reference Collection, Ref. HC110.C6.M545.
• American Marketplace. Detailed statistics on American demographic, lifestyle, and spending patterns. Location: Du Bois Reference Desk, Ref. HB848.O34.
• American Men - Who They Are and How They Live. Data on the attitudes and lifestyle of American men. Location: Du Bois Reference Collection, Ref. HQ1090.3.A457.
• American Women - Who They Are and How They Live. Data on the attitudes and lifestyle of American women. Location: Du Bois Reference Collection, Ref. HQ1421.A486.
• The Baby Boom - Americans aged 35 to 54. Statistics on the demographics and spending patterns of Americans born between 1946 and 1964. Location: Du Bois Reference Collection, Ref. HC110.C6.R87.
• Generation X: The Young Adult Market. Statistics on Gen X education, living arrangements, spending, wealth, and social issue attitudes. Location: Du Bois Reference Collection: Ref. HC110.C6.M544.
• Marketing to American Latinos - A Guide to the In-Culture Approach. Facts and figures about the size and power of the rapidly growing Hispanic market. Location: Du Bois Reference Collection, Ref. HC110.C6.V35.
• The Millennials - Americans under Age 25. Demographic and socioeconomic profiles of American children, teens, and young adults. Location: Du Bois Reference Collection, Ref. HQ796.M55.
• Racial and Ethnic Diversity. Profiles the demographics, lifestyles, and attitudes of racial and ethnic groups. Location: Reference Collection: Ref. E184.A1.R78..
• World Consumer Lifestyle Databook - Key Trends. Comparative statistics on the lifestyles of consumers in 71 countries. Location: Du Bois Reference Desk, Ref. HF5415.32.W67.
  

Broadcasting & Cable Yearbook
(Reference book, DuBois Library, Call # Ref. HF6146.T42.B72). Profiles of U.S. radio, television, and cable stations. Contains FCC regulations and advertising service providers.

Advertising Red Books
Information on 18,000 U.S. and international advertisers with advertising budgets greater than $200,000 annually. Also includes profiles of 14,000 U.S. and international ad agencies, including accounts represented and fields of specialization. Search by agency location, type, specialization, revenue class, and client list.