Use this guide to locate current market reports on U.S. and global markets. For help with market research, contact Mike Davis, Business Librarian, jmdavis@library.umass.edu.

Market report databases are a recent addition to the Library's business collection. Market reports analyze market drivers, market size and trends, market segmentation, distribution, and consumer behavior.

Marketresearch.Com Academic
Marketresearch.Com Academic provides several thousand market reports - focusing on manufacturing, computers, demographics, electronics, financial services, food, healthcare, pharmaceuticals, retailing, services, and telecom.

Mintel Reports
Mintel provides 750 current U.S. And international market reports. The collection focuses on retail markets, healthcare, technology, and tourism markets worldwide.

Datamonitor Industry Market Research
Datamonitor reports cover U.S. And European consumer markets. Access: Part of the Business & Company Resource Center (BCRC). Go to BCRC, click Advanced Search. Select "Industry Overviews" from the Content Area drop-down menu. In the first search box, type: Datamonitor, then select Sources from the search box drop-down menu.

Market Share Reporter
Compilation of reported market share data on companies, products, and services. Access: Part of the Business & Company Resource Center (BCRC). Go to BCRC, click Advanced Search. Select "Rankings" from the Content Area drop-down menu.

STAT-USA
U.S. Department of Commerce collection of exporting reports, guides, and data from 15 agencies. Includes the National Trade Data Bank, Country Commercial Guides, and a large collection of foreign market research reports. Key Content: Overseas market reports and statistics. Country macroeconomic statistics.

TableBase
Data tables from over 1,000 business journals, statistical annuals, brokerage reports, trade association reports, and governmental documents. Key Content. Market share and consumer preference data sets. Title List

Market researchers should also review trade journal articles for current information about consumer and business markets. Use articles for in-depth market analysis or to bring your market research up to date.

• ABI/Inform Global. Academic and trade journals. Search example: sub(music and retail).
• ABI/Inform Trade and Industry. Trade journals and newsletters. Search example: sub(music and retail).
• Business & Company Resource Center. Focus on trade and regional publications. Click the Articles icon.
• ISI Emerging Markets. Market news from emerging market countries.
• LexisNexis Academic. Daily newspapers, trade journals, newsletter, news wires, broadcast transcripts.
• NewsBank. Full-text of four Massachusetts daily newspapers from Boston, Worcester, and Springfield.
• Wall Street Journal. Full-text/full-image of every WSJ article - 1889 to present.