BUSINESS
RESEARCH GUIDE
Market Reports
The Library provides
online access to market reports on U.S. and global markets. Market reports
analyze market characteristics, including size, segments, drivers, distribution,
consumer preference and future trends. Start your research with Mintel,
MarketResearch.com
or IBISWorld.
For help, contact J.
Michael Davis, Business Librarian.
Faulkner
Advisory on IT Studies: FAITS
Technology reports on IT infrastructure, telecommunications, wireless
technology, data networking, convergence, security, enterprise systems,
internet, and technology vendors. Includes tutorials, standards, and company
profiles.
Forrester
Research
Technology and market research reports. Focus on technology marketing
to consumers. Reports written for decision-makers.
Global
Market Information Database: GMID
Collection of over one million data tables of demographic, economic and
market statistics for 205 countries worldwide. Includes consumer lifestyle
indicators. Coverage:
Data trends from 1977, forecasted to 2015.
IBISWorld
United States
Industry statistics, market characteristics, market segmentation, industry
conditions, major players, market share, key success factors, performance
analysis, and 5-year forecasts.
ISI
Emerging Markets
Market reports and statistics for 80 emerging market countries
in Asia, Latin America, Africa, Middle East, and Central/Eastern Europe.
Marketresearch.Com
Academic
Market reports focusing on manufacturing, computers, demographics, electronics,
financial services, food, healthcare, pharmaceuticals, retailing, services,
and telecommunications.
Mintel
Reports
Current
U.S. and international market reports. The collection focuses on retail
markets, healthcare, technology, leisure and tourism markets worldwide.
Includes TTI Country Reports.
Market
Share Reporter
Market share data on companies, products, and services. Access:
Part of the Business & Company Resource Center (BCRC). Go to
BCRC, click Advanced Search. Select "Rankings" from the Content
drop-down menu.
| Market
Information in Journals and Newspapers |
Market researchers
should also review journal and newspaper articles for current information
about consumer and business markets. Start article research with Business
Source Premier.
ABI/Inform
Global. Academic and trade journals. Search example: sub(music and
retail).
ABI/Inform
Trade and Industry. Trade journals and newsletters. Search example:
sub(music and retail).
Business
& Company Resource Center. Focus on trade and regional publications.
Click the Articles icon.
Business
Source Premier. The largest full-text collection of scholarly and
trade journals in the World.
LexisNexis
Academic. Daily newspapers, trade journals, newsletter, news wires,
broadcast transcripts.
Wall
Street Journal. Full-text/full-image of every WSJ article - 1889 to
present.
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