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Library
Business Resources
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BUSINESS
TOPIC GUIDES
Market Share Research
Use this guide to locate
market share rankings for companies, products, or brands. For
help, contact Mike Davis, Business
Librarian, jmdavis@library.umass.edu.
Business
Rankings Annual
Compilation of 25,000 "top 10" business rankings gathered from
300 print and online sources. Coverage:
2000 to present. Key Content: Company
rankings. Access: Part of the Business
& Company Resource Center (BCRC). Go to BCRC, click Advanced Search.
Select "Rankings" from the drop-down menu.
Market
Share Reporter
Compilation of reported market share data on companies, products, and
services. Coverage: 2000 to present.
Key Content: U.S. and international
market share data. Access: Part of
the Business & Company Resource Center (BCRC). Go to BCRC,
click Advanced Search. Select "Rankings" from the drop-down
menu.
MarketResearch.com
Academic
Full-text market research reports, many with global coverage. Industries
covered include business services, consumer goods, food and beverage,
heavy industry, life sciences, technology and media. Coverage:
1996 to present. Key Content: Current
information on target markets.
Mintel
Reports
Mintel delivers 750
U.S. and international market reports. The collection covers retailing,
healthcare, technology, and tourism markets worldwide. Each report describes
market drivers, market size and trends, market segmentation, supply structure,
advertising, retail distribution, consumer profile, and market forecast.
TableBase
Data tables from over 1000 business journals, statistical annuals,
brokerage reports, trade association reports, and governmental documents.
Full articles accompany most tables. Coverage:
1997 to present. Key Content. Market
share and consumer preference data sets. Title
List
Market share data
is also reported in trade journal articles. Locate articles in these journal
databases:
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