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UMass Libraries > Subject Research Guides > Business Research GuidePrintable Version
Library Business Resources
 
BUSINESS COURSE GUIDES
MGMT 397F: Body Shop Leadership Assignment

Use this guide to locate library database resources on strategy and leadership at the Body Shop. The library provides over 200 databases to support student research. Databases are available 24/7 from anywhere on campus, or off-campus - with OIT login. For help with this assignment, contact Mike Davis, jmdavis@library.umass.edu, 545-6822.


JOURNAL ARTICLES ABOUT BODY SHOP LEADERSHIP - IN ABI/INFORM GLOBAL.

ABI/Inform Global is the Library's largest business journal database. It provides the full text of 2,800 business journals and magazines, from 1971 to present. Follow these steps to study Body Shop strategy and leadership. Title List

Locate Articles about the Body Shop

Go to ABI/Inform Global.
In the first search box, type: Body Shop, then select "Company/Org" from the drop-down menu - to the right of the search box. Click the Search button.

Locate Articles about Anita Roddick

Go to ABI/Inform Global.
In the first search box, type: Anita Roddick, then select "Person" from the drop-down menu - to the right of the search box. Click the Search button.

ADDITIONAL LIBRARY DATABASES FOR THE STUDY OF CORPORATE LEADERSHIP

Biographical Profiles of American Business Leaders - in the Biography Resource Center

The Biography Resource Center is a library database containing 350,000 biographies from 80 respected biography publishers. Includes thumbnail profiles, longer essays, and magazine articles. Connect to Biography Resource Center.

Company Histories - in the Business & Company Resource Center (BCRC)

BCRC provides histories of the strategy and performance of the worlds' largest and most influential companies. The database also includes trade journals, industry reports and more. To locate histories, go to BCRC, click the Advanced Search icon. Select "Histories" from the drop-down menu. Connect to BCRC.

Industry Reports - in the Business & Company Resource Center (BCRC)

BCRC provides industry reports on American and global industries. Use industry reports to identify the trends that influence CEO decision-making. To locate industry reports, go to BCRC, click the Advanced Search icon, then select "Industry Overviews" from the drop-down menu. Connect to BCRC.

Market Reports - in Mintel Reports Online

Mintel provides 750 U.S. and international market reports. There is analysis of Body Shop market strategy in Mintel. The database focuses on retailing, health care, technology, and tourism markets worldwide. Each report describes market drivers, market size and trends, segmentation, advertising, consumer profile, and market forecast. Connect to Mintel.

Annual Reports on Public Companies Worldwide - in Mergent Online

Mergent Online provides reports on 11,000 U.S. public companies and 17,000 non-U.S. companies. Coverage: SEC filings from 1993 to present. Annual Reports from 1997 to present. Key Content: The CEO Letter to Shareholders. The annual CEO letter discuss company leadership, strategy, and performance. Connect to Mergent Online.
 
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