Marketing

Recently Acquired Materials
Subject Research Guide
Course Guides

Selected Websites
Business Databases at the UMass Amherst Libraries
  The UMass Amherst Libraries provide online access to business intelligence from the world's leading database publishers - including Standard & Poors, Dun & Bradstreet, and LexisNexis. This guide describes the scope and key content of each business database.

Business Journal Research at the UMass Amherst Libraries
  The Library subscribes to several thousand business periodicals - including academic and trade journals, business magazines, newsletters, regional newsweeklies and daily newspapers. Use this guide to identify the best journal database for any line of business research.

Business Topic Guides at the UMass Amherst Libraries
  Business Topic Guides list the best Library resources for company, industry, or market research. Each guide includes step-by-step database search instructions. Topic guides are designed to help you become a self-sufficient business researcher.